Primary Brand Mark
This manual provides guidelines and examples for the proper use of the Paper Factory Hotel brand. It is important to present a consistent and unified identity to the various publics. The logotype and “PF” symbol are the key elements of that identity. The following pages define the standards for how we use our brand mark and create our brand expression.
The Paper Factory Hotel brand mark is shown here in its standard configuration. This lockup is to be used whenever possible for a consistent brand expression. The exact drawing, size, and color of the symbol and letterforms, as well as their spatial and proportional relationships, are critical characteristics of the design. Never alter them in any way, and only use approved electronic artwork whenever reproducing the brand mark. When the primary colors cannot be used, The Paper Factory logo can be black or 80 % gray, or reversed to white.
Color Palette
The colors shown here represent the primary and secondary color palettes for the Paper Factory Hotel brand expression. The primary color palette consists of two main tones and they set the standard for reproducing the brand mark. A flexible, contemporary and extensible secondary color palettehas been developed for use on secondary visual identifiers. These colors are not to be used in representing the brand mark.